The identity was revealed last September by its key commissioner Elevate (Pennine Lancashire’s Housing Market Renewal pathfinder) after Creative Concern and Peter Saville brought Tony Wilson’s original idea for a destination brand for the area to life.

As part of a push to integrate the marque and the name ‘Pennine Lancashire’ within the East Lancs community, Elevate is now preparing to launch a new web presence (www.penninelancashire.com ) that will work both as a local portal and as a window for potential outside investors.

Nelson-based Door4 is developing the site, and agency MD Leon Calverley took time out to talk to How-Do about the project’s progress so far:

Saville's logo in all its glory

“The Pennine Lancashire campaign is essentially a move to redress that, raise the profile of the region and give the people here a real sense of pride.”

He continued: “Our role in that, after our appointment by Elevate, is to design a website that delivers the Pennine Lancashire idea to the web.

“It will be a resource for the area – with features like geo-tagging to deliver news and events information to residents – while supporting local business and encouraging investment and new creativity in the area.

“It’s in the early stages of planning and development at the moment, but the idea is that it’s going to grow and grow - become a part of the fabric of the community here and something that people can really take ownership of.”

Calverley (and Elevate’s) high hopes for the site should be set to come to fruition within the next few months, with a tentative date for the initial stage one launch pencilled in for April.

“It’s all part of the long-term vision,” the Door4 MD stressed, “to give people the right impression of what kind of area this is to live in, to work in and to create in. The true Pennine Lancashire.”

www.door4.com

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