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438 creates worldwide campaign for TNT |
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Thursday, 10 July 2008 |
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438 Communications of Knutsford has just revealed its latest worldwide campaign for TNT’s Time Critical express courier service.
The agency, which has now been working with TNT for the past three years, crafted the direct mail activity in a bid to show customers that the couriers can deliver anything, anywhere, in a minimum of time. It has now been sent to 600,000 businesses across 40 separate countries, with the intention of driving traffic to a multi-lingual website, also made by 438, that delivers further information on the service. The campaign is scheduled to run for the next six months and was created by agency lead creative Damian Rawcliffe. 438 works with TNT’s head marketing office in Amsterdam and also handles project work for the firm’s Windsor-based International Business Unit www.tnt.com/fast www.438communications.com
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