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Access launches Deb Group website |
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Thursday, 02 July 2009 |
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Access Digital in Manchester has launched a new website for Deb Group following a year of consultation and development.
It will be the corporate face of the skincare company and features more than 120 pages with all of the company’s product ranges.
Access has been working with Deb’s marketing team to evolve its brand and bring consistency across its 21 companies world-wide.
This created the impetus for the website redesign.
The brief for the site was to create a look and feel which links with on and off line marketing campaigns and to create customer recognition of its brand identity and associated products and services.
“It was crucial that we got this site right as it’s the first of 10 language versions so we were at pains to make sure we were happy with every last detail, and running this alongside the branding project meant that sometimes the branding affected the website and vice versa, but we got there and I’m immensely proud of the results,” explained Paul Blount, Deb Group’s European marketing director.
Mark Hope, Access’ Digital Director added that they needed to be adaptive with the brand being developed simultaneously:
“We’re extremely proud of the site and the feedback it has received so far. It’s way ahead of the current industry competitors, both in terms of creative execution, richness of content and technical delivery. We look forward to working with Deb to make sure it stays that way.” Something to add? Then leave a comment below or email us now.
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