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Manchester-based creative agency Access has scored one of its highest profile briefs to date, as it looks to create a TV campaign to combat the unusually high number of pregnant smokers in the North West.
The team scooped the brief after impressing client Smokefree Northwest in a five-way pitch, and will now produce a hard-hitting push that promotes the benefits of stopping smoking when pregnant, for both the woman and the unborn child.  Access shoot: an expectant audience Speaking of the job, Simon Landi, Access MD, commented: “I’m so proud of the team for winning this one - it was certainly challenging. “We put a lot of time and effort into the research phase and are now already well on with the execution, but it’s great to work on a project which will help people and change attitudes.” He added: “We’re not here to judge, but we want to motivate and support these young women to give up.” Access’ work is part of a national push that apparently needs to be up-weighted in the North West, where the problem of smoking during pregnancy is particularly prevalent. In Blackpool, for example, up to 50% of all pregnant women smoke. www.accessadvertising.co.uk Something to add? Then leave a comment below or email us now.
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