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Alpharooms books in with Mere PR |
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Wednesday, 14 May 2008 |
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Mere has been chosen to handle the PR brief for alpharooms.com on the back of its previous work in the travel sector.
Alpharooms markets itself as one of the UK’s leading worldwide travel websites and is looking to further position itself as the place to visit for competitive deals on hotels, flights and other holiday extras such as car hire, travel insurance and airport transfers. As such it has tasked Mere to help it raise its profile and secure widespread media coverage, while also supporting the launch of a new Eastern Mediterranean product offering. Mere, which collected the contract after impressing the client with its work for bmi, will now assign a four-strong team to the business, headed up by account director Victoria Moore. Alpharooms' marketing manager Gareth Hockey commented: “We were impressed with the ideas and approach demonstrated by Mere PR and are looking forward to working closely with them to educate consumers about our product and drive more traffic to the website.” www.mere.co.uk
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