Three high profile marketing experts are joining forces to launch new brand advertising agency An Ideal World in Manchester city centre.
Setting up shop in the Flame Digital Office in the Northern Quarter it has been a stuttering start for the agency, they were originally launching late last year as “If Creative”. However the team has stayed together, even if the name has changed.
An Ideal World
David Milligan-Croft is creative director after leaving Propaganda in Leeds – he’s previously worked at McCann, TBWA and Publicis.
“Today’s consumers absorb brands through a myriad of media channels," explained David. "An Ideal World is a new breed of agency that combines traditional and digital methods of communication to feed consumers appetites in the most relevant and salient way for brands to succeed.”
David is joined by Fiona Lynch as client services director. She left Sale’s AWA Advertising and Marketing to take up the role.
The third director is Dom Rodwell who’ll be managing director of the new company as well as Flame Digital – which has taken a stake in the start up business.
“I have known both David and Fiona for years and going into business with them is a great opportunity for us all to offer brands a fresh perspective on their communications,” said Dom Rodwell. ”The businesses are highly complementary and so we can continue to bolster and broaden our offering to new and existing clients.”
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