Barrett Dixon Bell has been appointed by Food for Health Ireland to deliver a global media relations campaign.

Milk: a solution for health problems

Henry Dixon, commercial director at BDB, commented: “We are excited to be working with FHI, as its balance of academic and commercial objectives is very much in tune with our own organisation.”

Pivotal factors in BDB’s appointment included its 20 years of sector experience and familiarity with the issues surrounding food and health claims.

FHI aims to identify bioactive ingredients that can be derived from milk to address some of the world’s pressing health issues, including early infant development and obesity.

The organisation is a partnership of leading academic and government research organisations and Ireland’s major dairy processing companies, funded by the Irish government

http://www.bdb.co.uk/

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