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Bell Pottinger’s Clein wins Gillian Gibbons’ representation contract |
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Monday, 10 December 2007 |
Bell Pottinger’s Liverpool office has secured the representation contract for ‘Mohammed’ teddy bear teacher Gillian Gibbons.
The Gibbons family, faced with dozens of approaches from PR agencies and publicists across the UK, has chosen to go with a ‘trusted’ friend, Richard Clein, who heads up Bell Pottinger’s Liverpool office. Clein used to work with her son John Gibbons and had also met Gillian Gibbons before.
 Gillian Gibbons Clein told How-Do that as soon as he’d heard she was being released on Monday he contacted John and they subsequently reached an agreement which would see Bell Pottinger undertaking the work for no retainer but on the understanding that the agency would receive a percentage (under 10%) of any future media fees generated.
Clein told How-Do the bulk of the approaches had been on this basis but most were for 20 to 25% of ensuing fees.
The agency's first job was to manage the 50 plus journalists who turned up at John’s house in Wavertree last Tuesday expecting to see Gillian who had arrived back in the UK that morning. Her own house is currently rented out under a long-term contract taken out prior to her departure to Sudan.
Gillian and John Gibbons, a family friend and Clein flew to New York yesterday on a flight paid for by the ABC TV network which is interviewing the family on its flagship Good Morning America breakfast show today.
 Clein Clein told How-Do that he sees the “Relationship as long-term which we’re hoping to build upon by looking at opportunities around the world, given the enormous and intense media interest there is in this story.”
Clein has experience of previous ‘reputation management’ PR. He advised Paul Gregg on his ultimately unsuccessful bid for Everton FC a couple of years ago and was also believed to be advising Thaksin Shinawatra on ‘reputation issues’ when the former Thai PM was trying to buy Manchester City FC.
Prior to joining Bell Pottinger, Clein worked for October Communications in Liverpool having previously spent five years as a broadcast journalist with BBC radio Merseyside.
www.bellpottingernorth.co.uk
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