Bentley Motors looks to Performance with Middle East brief

Bentley Motors in Crewe has appointed specialist sports and motoring PR agency, Performance to run its Middle East communications.

The luxury car manufacturer has tasked Performance to look after media events and corporate communications throughout the Gulf and Levant region.

Bentley has increased its marketing spend over the last few months as it gears up to launch the new £220k Mulsanne later this summer.

In May, it appointed the Connect Group in Wolverhampton to spearhead dealer marketing across UK and Europe.

Performance PR counts BMW, Citroen and Williams F1 amongst its clients. In July this year, the agency, which has its headquarters in Kingston-upon Thames, opened an office in Dubai Media City.

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