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Biss Lancaster get into a lather with PZ Cussons |
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Friday, 27 June 2008 |
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Euro RSCG Biss Lancaster’s Manchester office has secured PZ Cussons' latest campaign for a new moisturising shower lotion, Skinbliss.
The fact that they sound a bit like the product may or may not have helped in the four way pitch.
Director, Melissa Hinds will lead their PR team, which will work alongside PZ Cussons’ in house department and marketing and communications agencies.
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"Euro RSCG Biss Lancaster won the business on the basis of their creative thinking and experience in the beauty and lifestyle arena," explained Heather Boden, brand manager for Imperial Leather.
It will be the first dedicated women’s body wash from the Imperial Leather brand and, according to the press release, "it features technology that will challenge market leaders in moisturising shower and bath products." Hopefully that means it can pick up wi-fi or something... - perhaps not.
The PR campaign forms part of a £1.5 million advertising launch, which will break in September.
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