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Biss Lancaster gets Fit for Sport |
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Wednesday, 07 January 2009 |
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Euro RSCG Biss Lancaster is to handle the national brief for Fit for Sport following a 7 way pitch.
Former Arsenal and England legend, Ian Wright is fronting the initiative, which aims to get families more active.
 Wrighty writing
"Getting families to share the challenge and change their lifestyles together is a very powerful PR message," said Hinds.
"It seems such an obvious point, yet up until now most healthy messages have been focused on the individual. We’re very excited to be working on the campaign."
They’ll promote the “Fitter Families” campaign; Wright’s book launch; and they'll also work with sponsors. In addition to managing the national and regional press activity, there'll also be a television documentary. Something to add? Then leave a comment below or email us now.
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