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Manchester’s BJL has come through a pitch against Connectpoint and Propaganda to pick up the advertising account for Halewood International’s Lambrini drinks brand.
The Lambrini task was previously held by fellow Quay Street ad agency CheethamBellJWT, which resigned the account in February for undisclosed reasons. This led to the scramble for the coveted brief that has now seen one of the region’s biggest independent ad agencies appointed to handle all off and online branding and advertising work.  CBJWT's work for Lambrini “The development and evolution of this campaign was critical in our decision making. “Equally important was the fact that BJL showed how we could integrate our communication across all channels to present a single consistent image for the brand.” Staying on the subject of integration and consistency, BJL is also currently in the running for the Lambrini PR business. Competitors Brazen, Foundry, Democracy and Slam will have noted the firm's appointment with interest. A spokesperson for Halewood told How-Do that the PR review had yet to be concluded. www.bjl.co.uk Something to add? Then leave a comment below or email us now.
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