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BJL launch £10m Bradford & Bingley campaign |
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Monday, 30 June 2008 |
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BJL have developed a £10m national campaign to launch Bradford & Bingley's new savings account.
The 12 month campaign for the Rate for Life account started this week.
 B&B
"The platform we established is particularly motivating for savings because it works on a simple premise – listening to customers and giving them products to help them achieve their goals.
"Customers want security and delivering the only ‘no strings’ product in the UK finance market guaranteed to stay competitive for life does just that."
"The campaign takes a multi-media platform from TV and outdoor to in-store and digital, to give customers a very clear and engaging promise," explained Nicky Unsworth, managing director at BJL.
"A warm brand tone and a market beating product gave us the foundation for a really motivating campaign showing genuine customer insight."
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