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BJL, Manchester’s largest independent advertising agency, has rebuffed suggestions that it has launched a separate PR strand to the business.
The firm, which counts a host of household names on its client books, employs some 75 members of staff and has long been an advocate of a media neutral stance – essentially meaning that it adopts the right strategy for individual clients, rather than herding them down a particular channel. It’s due to this flexibility, agency MD Nicky Unsworth told How-Do, that the present confusion might have arisen. “We’re not launching BJL PR, we don’t have a head of PR and we won’t be recruiting one,” she explained. “We’re certainly not going to be setting something up to go into competition with the Communiqués and Mason Williams of this world.”  Unsworth “That means that if PR is a necessary component of a campaign then we can bring it in to the equation. “There’s times when we executed consumer PR ideas in the past and I do think we’ll probably build on that offering as part of the all-round service here, but not as a standalone operation.” Unsworth recalled the Versus Cancer campaign the agency handled as “a classic example” of utilising PR when the occasion demanded it – using blogging, online and offline channels to build a buzz around the event. The rumours about the agency and its supposed PR arm have been filtering out onto the city’s scene with increased intensity this year, but Unsworth laughed this off “as simply tongues wagging.” “But it’s good to get tongues wagging,” she noted. “It’d be more of a concern if they weren’t.” www.bjl.co.uk Something to add? Then leave a comment below or email us now.
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