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BJL scores brief to bring Manchester City and United fans to Key 103 |
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Wednesday, 20 August 2008 |
Following on from the recent news that Bauer’s Key 103 had secured the comprehensive commentary rights for all Manchester United games, comes a new marketing push to establish the station as the home of football in the city.
 Kicking off: the new campaign In an effort to raise awareness of this BJL, Bauer’s retained agency for its radio portfolio, has unleashed an outdoor campaign across bus backs and 6-sheets around the city. The campaign uses the strapline ‘cityunited’ to demonstrate that the station is the only destination for full radio commentary on all games from the city’s big two teams. Key 103 replaced Xfm as Manchester United’s radio partner earlier this month. BJL won the Bauer contract in April. www.bjl.co.uk Something to add? Then leave a comment below or email us now.
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