Manchester's BJL is preparing to launch a multi-million pound integrated marketing push for cash-for-mobiles brand Love2Recycle.
The agency is aiming to build awareness of Love2Recycle's offering via a campaign that takes in TV, search, website and PR elements.
The TV creative, featured here, hits screens nationwide from 21 December.
BJL's Charlotte Thompson said that the team has opted for a brand building, entertainment-led approach to the push.
She commented: "We worked with a great comedy director in John Riche from Love Films and we are confident the spot will deliver as much entertainment as it does response.
"The PR, social media and search campaign will fuel and channel the buzz which the TV is set to create, into a success for this innovative brand.”
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