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BJL unveils fresh global campaign for Regus |
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Wednesday, 13 August 2008 |
Regus has looked to its lead global creative agency BJL to launch its latest product, Regus Business World, to the international marketplace.
The new initiative sees the office space provider offering a subscription service for the ‘nomadic worker’.
This is set to allow business people access to 950 Regus locations globally, where they can gain access to business services, video conferencing and, according to BJL’s press work, a nice cup of Latte.
The Manchester agency is selling the concept in the same way as a ‘must have’ piece of technology – demonstrating that everything the modern worker could need is contained in this one package.
It’s a creative concept that will be rolled out across 70 countries in the course of the next year.
Jackie Holt, managing partner at BJL, explained: “The highly targeted campaign will feature in business press, outdoor, direct marketing and online, engaging business professionals and presenting them with a very clear and attractive proposition.
“An established and trusted brand tone together with a perfect product for today's nomadic workforce gave us the foundations for a truly motivating campaign."
BJL won the Regus business last year.
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