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Blue Bell staff driven to fame with new creative approach |
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Thursday, 28 August 2008 |
The Blue Bell BMW and MINI dealership in Wilmslow is looking to give its staff a taste of fame with a starring role in its latest marketing campaign.
 Bluebell star Vickers The campaign is set to appear across outdoor, regional print ads, cinema and broadcast. One of the upcoming stars is Jodie Vickers, a MINI sales executive, who commented: "With working for Blue Bell MINI for a number of years, I feel very much part of the brand – and now to be part of the company marketing campaign is very exciting. “I don't think it has hit home just yet – but when I see my face on billboards and in newspapers I am sure it will." The campaign will use the strapline 'Blue Bell get to know us', demonstrating that it’s the dealer’s people that set the operation apart. http://www.charlesmason.co.uk/
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