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Bluebird Buses appoint And Partners to help build awareness |
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Wednesday, 02 July 2008 |
Independent bus and coach operator Bluebird has appointed And Partners to create and manage a 12 month brand awareness campaign.
Bluebird, based in Middleton, Manchester runs a fleet of 45 buses and employs 95 staff. The company claims turnover of £3m plus. The company will be 20 years old later this year.
And, based in Manchester, is believed to have won the account following publicity surrounding its work for another bus operator, Warrington Borough Transport. Bluebird’s MD Mike Dunstan subsequently approached And to discuss the potential brief.
The campaign will include design, outdoor media and regional advertising together with trade and consumer PR.
The bus routes serve central and North Manchester.
Dunstan said: “We’re really looking forward to celebrating our 20th anniversary with our customers, staff and stakeholders. This is the first time we have committed to developing a marketing campaign for the business and we’re already seeing some exciting and original thinking.”
www.andclick.com
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