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Brazen cleans up with Vileda |
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Monday, 29 September 2008 |
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Brazen PR has mopped up a six figure deal with Vileda following a competitive pitch for their pr account. Vileda is market leader in cleaning and laundry products and has retained its number one brand spot in mopping since the Supermop launched in the 80s.
Brazen’s focus will be on "clever cleaning" which is educating consumers about the company’s products and demonstrating how to use them.
 Missed a bit...
The campaign will take in digital and offline creatives in addition to product pr.
Some of the products they’ll be highlighting include the Supermocio and Magic Mop ranges. Brazen will also promote their pink, breast cancer mop and bucket.
"As a nation we have lost many of our core domestic skills; in lots of ways we've forgotten how to clean,” added Brazen owner Nina Webb.
"As a market leader Vileda is in the perfect position to help show consumers how to make cleaning simple, quick and effective again."
Rick Guttridge will run the Brazen account team, supported by Louise Jacobson.The account was previously held by Dig for Fire and has been held in the past by Manchester's Staniforth
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