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Brazen looks to Transform Cosmetic Surgery | Print |  Email to a friend
Tuesday, 23 October 2007
Consumer PR agency Brazen will be looking to put the image of cosmetic surgery under the knife, with the news that it has been appointed to handle the Transform account.

Image
The Transform effect
The Manchester based team will be focusing on building the reputation of Transform’s 22 purpose built, regional clinics – connecting to the public in the areas they serve and establishing the surgeries as the leading providers of cosmetic procedures.

Brazen’s activity will kick-start with a PR roadshow prior to Christmas, during which the team will visit each of the clinics individually to connect with the staff. They will also seek to publicise Transform’s regular open days, hosted by celebrity beauty pundit Nicky Hambleton Jones from TV’s Ten Years Younger.

Transform’s PR manager Shami Choudhry noted that the regional brief was crucial to the success of the clinics as “much of our business comes through recommendation, be that a personal recommendation or one from a trusted journalist.” 

The six-figure account was previously held by Manchester’s Tangerine PR and was collected following a pitch against London’s Get Touch PR and Max PR.
 
Transform has been trading for over 30 years and in that time has performed some 200,000 cosmetic surgery procedures

www.brazenpr.com

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