Manchester’s Brazen PR, which only last week signed up Kim Wilde for Magnet Kitchens, has now launched a new initiative for microwave burger brand Rustlers, starring ex-Big Brother contestant Danielle Lloyd.
Lloyd, also known as a model, ex-consort of Teddy Sheringham and all round ‘it’ girl, is the face of a new campaign that aims to rescue revellers after they’ve had a night out on the town.
Brazen’s big idea is to get town and city dwellers to vote via a special website – www.rustlerstotherescue.com - if they experience the usual post-night out problems of failing to get taxi cabs and having to resort to eating dodgy takeaway food.
The place that gets most votes will be deemed the one that most needs Rustlers to ‘come to the rescue’.
This will be facilitated by a fleet of specially branded taxi cabs turning up in the winning town to whisk partiers home, while feeding the waiting taxi queue throngs with a selection of Rustlers products.
Lloyd, described in a press release as a ‘socialite’, is expected to play some part in the taxi cab stunt and was quoted as saying:
... to the rescue
“I love nothing more than a good night out with the girls but it’s often ruined by the nightmare of getting home, especially when you’re hungry and want something quick to satisfy you! (Well, Teddy was a demon in the box… sorry, Ed)
She continued: “Taxi queues are one of the great British bugbears and I’m sure everyone has wished someone would rescue them and fast forward them to their beds, which is why I love Rustlers To The Rescue.
“I can’t wait to see the looks on people’s faces when a fleet of taxis turns up to take them home! And free food is guaranteed to go down well – so get voting!”
A Rustlers spokesperson added: “Rustlers To The Rescue is a campaign designed to save the public from the dreaded journey home that can sometime spoil a great night out.
“We know our fans want to grab some grub and get to bed after clubbing so we’ll be lending a hand, with the help of Danielle.”
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