The marketing runs under the strapline “Getting to Know Y” and it comes after Yorkshire Forward, the regional development agency confirmed it was backing the region’s tourism to the tune of £30m over the next 3 years.
TV ad
“We have ambitious and exciting plans for which we needed something new and refreshing and I believe this campaign achieves just that,” explained Joanna Royle, marketing director of Welcome to Yorkshire.
“The new interactive website yorkshire.com sits at the heart of all campaign activity and integrates a wide range of digital technologies from using social networking sites such as Twitter and blogging to sending welcome messages via Bluetooth to visitors as they cross into Yorkshire.”
The television advertising has already started. It debuted in Coronation Street last week and there will be sponsorship of a number of ITV programmes including Heartbeat and The Royal - somewhat ironic given the corporation’s decision on its Leeds base.
“We are delighted to have been appointed to create and deliver such a high profile campaign which demonstrates our ability to integrate all aspects of the communications mix from TV advertising to web marketing and social media,” said MECH chief executive, Sue Little.
National press advertising will hit the broadsheets and lifestyle titles and even 'that there London' will get back-lit posters at the city’s main railway and Tube stations.
McCann has confirmed that it will open an office in Yorkshire as part of its commitment. Named McCann Yorkshire, it’s the second off-shoot within a few months, with the arrival of Metro, its digital technical centre in Manchester city centre.
“With a remit to promote Yorkshire and all it has to offer, we felt it was essential to have a presence on the ground to ensure we are totally immersed in the issues and the culture of the region and for that reason took the decision to open a Yorkshire office,” added Little.
The most comprehensive ever review and assessment of the top communicators and marketers working in public services in the North West: the Public Sector 100. READ
The North West’s top marketing folk who collectively control marketing expenditure in excess of £500m and whose endeavours help sustain tens of thousands of jobs. READ
The full listing of How-Do's Media 100. The 2009 list in its entirety, offers the definitive compilation of the most influential and powerful media, creative and digital folk based in the North West. READ
The How-Do poll
Latest comments
Mike Hunt: I'm also with Mike Flex, Mike Stand, Mike Roffone and Watcher. GMG are slip...
READ
Mike Stand: I'mwith Mike Flex, Mike Roffone and Watcher too. GMG has pulled a flanker.J...
READ
grey scale ?: Can confirm that Mich was carried in a blaze of of pantone colour to Handel...
READ
A. Farnell: It's a shit story anyway.
...and if I did "piss on [my] chips for a job ...
READ
Channel M launch on Freewire t: launch on channel 713
(Interional)
watch Channel M?
News 6:00pm tommrow?...
READ
Leo D: Look - can't we just move on? Gay, straight, bi-, everyone's cool about it ...
READ
Comments (3)
