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Cash for coffee in BP and TBWA campaign |
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Friday, 21 November 2008 |
As latest reports show that city workers’ coffee drinking is taking a hit as the credit crunch bites, TBWA\Manchester has decided to launch "Sip to Win" in a new campaign for Wild Bean Cafe.
 Sip to Win
Customers to the BP-owned coffee shop will get scratch cards with prizes including £1000 cash, thermal cups and money off vouchers.
The scratch cards will also be used to increase traffic to the website as additional prizes including a trip to Brazil can be won online.
"By rewarding all consumers who purchase we are hoping to drive greater levels of trial of our hot drink range and food offer," said Kate Pacheco, brand manager for Wild Bean Café in the UK.
TBWA\Manchester has developed the campaign alongside Green Orange, which runs the online side and it will begin in December. Something to add? Then leave a comment below or email us now.
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