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CBJWT's Retail Attack scoops briefs for a number of national brands |
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Wednesday, 01 July 2009 |
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The retail division of Manchester's CheethamBellJWT has confirmed that it has won business from a collection of household name brands.
Retail Attack has been set up by the agency to offer a channel that can help FMCG brands build up their distribution networks, sales volumes and retailer loyalty. It offers what it calls "an integrated contact strategy", which includes an in-house call centre, database system and direct mail, to target the convenience sector. The division has been operating since 2001. Describing the workings of the division, Jennifer McBeath, CBJWT's business development director, noted: "Our unique integrated contact strategy offers a recession busting alternative to traditional field sales activity."The division is said to negate the need for clients to visit the fragmented convenience store networks by hitting them with dedicated campaigns to push brands.
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