A multimedia campaign for Australian weight-loss brand, Celebrity Slim, has been launched this week by Cheshire agency, driven.
It will be led by national television advertising and supported through online and in-store campaigns.
The commercials were directed by Chris Gaffey and produced by 422. Media planning has been through MediaVest Leeds.
Animation has been used throughout the marketing to deliver a “more distinctive personality," which had “real charm and stands out, and delivers a strong proposition really effectively," according to Neil Griffiths at driven.
Celebrity Slim is owned by Probiotec. CTI in Manchester is also working on the product’s launch by establishing a number of digital projects, including a training platform for pharmacy staff.
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