The Quay Street HQ’ed firm collected the task after a shoot out against three unnamed London agencies and McCann Erickson Birmingham, which has handled various marketing work for the society over recent years.

In doing so CBJWT will now effectively launch Wesleyan’s first ever large scale brand marketing campaign. This will kick off in October and take in a range of mediums including TV, press, sponsorship, events and online.

In a further coup for the North West, Manchester’s MediaCom North has secured the lucrative media brief.

The upcoming campaign will target Wesleyan’s key customer segments of doctors, lawyers and teachers, building awareness not only of their financial products, but also of the previously somewhat esoteric brand itself.

Dave Bell told How-Do that he was “really pleased” that the agency had triumphed in the face of competition from the capital, adding: “In today’s economic climate winning a financial client as rock solid as Wesleyan is fantastic.

“This is a firm with total integrity and a wonderful reputation in the marketplace – the sort of guys you'd ideally like to be running the country right now.”

The Society was recently named Life Insurer of the Year 2008 at the British Insurance Awards and is known as a ‘best kept secret’ in financial circles.

This is the client’s first ever above the line push of this magnitude.

www.cheethambelljwt.com

www.wesleyan.co.uk

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