And guess what, they haven’t used a creative agency either.

The new authority, which will replace the county council and boroughs of Crewe & Nantwich, Congleton and Macclesfield on 1 April next year, has chosen to emulate its sibling and bypass the traditional agency route.

However, unlike the £500 and online poll option, Cheshire East’s own design team created three brands in-house and then engaged staff and public focus groups to determine which would be the most suitable.

The answer was blowing in the wind

The result is the “bold green” offering you see here, showing a wheatsheaf blowing from the east.

It was officially unveiled yesterday.

The council’s David Brown described the logo as “a fantastic design,” while the focus groups reportedly came back with comments such as (it was) “representative of Cheshire” and “professional, clean and smart”.

A budget of £250,000 has now been set aside to roll the brand out across 200 buildings, 160 play areas and 400 vehicles.

http://www.cheshireeast.gov.uk/

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