And we have to say; they’re really not all that bad.

It’s been three weeks now since How-Do broke (sensationally, we’d suggest) the story of the soon-to-form council’s revolutionary plans to acquire a “dynamic, forward thinking, inspiring, professional, fresh and innovative” brand.

To cut an old story to the quick, bosses basically launched a competition inviting talented Cheshire-ites to design the brand themselves, thus sidestepping the bothersome design agency route.

In return they’d receive a prize of 500 Sterling pounds.

The shortlist of competing IDs has now been posted on the Shadow Council’s website, with visitors encouraged to vote for their favourite prior to the end of the competition next Monday (8 September).

You can find all the explanations/creative strategies for the individual designs on the site itself (don’t forget to vote!), but we thought we’d showcase the four here to give kudos to all where it’s due.

We think you’ll agree that that’s a lot of creative thought for not a lot of money. Well done to all concerned on getting this far!

Design number one

Number two

Number three

Number four. Which is your favourite?

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