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Chess back with Through Creative for new campaign |
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Tuesday, 06 May 2008 |
Chess Logistics Technology has consolidated its relationship with Macclesfield’s Through Creative, re-enlisting the agency to produce its latest year-long trade advertising campaign.
 Through founder Ed Beattie In the new activity, which targets key logistics sector titles, the agency has produced a thematic campaign which shows the safety lines on warehouse floors changed into a running track. The pay off comes with the strapline 'Is your warehouse ready for increased performance?' Chess marketing director Alex Mills is pleased with the concept, as he feels it creates stand out in the sector “while communicating some key messages” for the Trafford Park-based business. www.throughcreative.com
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