Child's play as BabyDeli turns to Democracy

Democracy PR has been brought in by frozen, organic baby food producer BabyDeli, to support its national distribution across Waitrose stores.

The agency has been briefed to raise the profile of the company with the consumer, grocery and food service media. It will focus on its organic, hand-made nature.

The nationwide roll-out means the products will be available via Ocado, John Lewis Cafes and a number of health-food stores.

Democracy was brought in following a competitive pitch:

“We produce a unique range of products and it’s important for us to communicate to mums that we offer the convenience of frozen baby food without having to compromise on handmade quality values,” explained Louise Duerr.

“Democracy impressed us with their great contacts, creative ideas and their hard working approach and I’m looking forward to sharing news about our products in both traditional and social media.”

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