|
Child's play for Lego and Corporation Pop |
| Print |
|
Email to a friend
|
|
Friday, 15 August 2008 |
|
North West bosses will finally get some mail they enjoy opening as Corporation Pop has sent out hundreds of Lego blocks to promote UCLan’s Media Factory.
The publicity drive is to attract companies to a university workshop called Sandbox , where you can solve problems with state of the art technology, Lego Serious Play and a ball pool.*
 Executive toys
Lego Serious Play is Lego for business "the objective is to have team members build metaphors of their organisational identities and experiences using Lego bricks."
Corporation Pop got almost 40,000 bricks for the mail outs and they’ve been built into the shape of the Sandbox.
"The brief from Sandbox was to develop a promotional tool that wasn't corporate in its approach and could be shared amongst a team as well as be innovative and challenging," said Corporation Pop's creative director, Dom Raban.
And of course the Lego gives the execs something to do on a Friday afternoon...
Something to add? Then leave a comment below or email us now.
Sponsored links:
|
