Andy Green of Green Communications led the topic and recommended that Brown should assert calmness in a crisis, using his soothing tone of voice to take the heat out of panics.

He also felt that he should be strong in adversity, using his own experiences; identify enemies and make an example of them; get out and about; and roll up his shirt sleeves to show he’s a man of action and energy.

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Comments (3)

2  By andy green , on 26-09-2008 12:10 I would define PR as being about getting you the reputation and word of mouth you deserve.   As we had a gathering of some great PR people at a conference next door to the Labour Party conference we thought we could share our expertise (which actually was quite prescient, mirroring many of the positives of his subsequent speech.)  So, we are not getting into politics, merely the PR communication side of the issue.  It's sad that politicians seemingly now have such a poor reputation we are being advised to avoid their negative halo! Report