Charles Tattersall, the managing director of Citypress PR, has told How-Do of his joy at securing the wide-ranging publicity brief for arguably one of the North West’s best-known brands, Shearings.
The Wigan-based holiday firm carries 900,000 holidaymakers a year and employs some 3,000 members of staff.
However, Tattersall would not be drawn on this, preferring instead to talk about the firm’s ambitious three-year plan to hit revenues of £225m and profits of £9m by 2011.
“That’s a major part of the job,” he explained, over the sound of a Hoover doing the rounds in his office, “it’s communicating that growth strategy effectively and making sure that the company is vocal about its ambitions in the travel sector.”
Tattersall stressed that the contract covers the entire PR spectrum for Shearings and as such will see Citypress assigning three individual teams to the client.
“One of the things about our growth (the agency currently boasts 30 staff and a £2.5m turnover) is that we have dedicated teams now and can offer what we call ‘full service PR,” he noted.
CP motoring with Shearings
“So with Shearings its almost three clients in one. We’ll have a team looking at issues management, a corporate PR team and then a consumer and travel team targeting the travel trade relationships and making sure Shearings gets into the consumer media titles.”
“In that way it’s a great win and demonstrates what we can offer here.”
Citypress has considerable experience in the travel realm having worked with The Co-operative Travel for many years – something that Tattersall believed helped win the new client over.
He added that the account was won after a competitive pitch but refused to reveal what other parties were in contention for the business.
Shearings hit the How-Do headlines earlier this year when it emerged that marketing chief Karen Gee had been made redundant. She has now been replaced by head of sales and marketing Fiona Greenhalgh, whom Citypress will report into.
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