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Consumer PR agency Brazen is looking to exploit fresh opportunities away from its established marketplace, with the news that is looking to create a new B2B division.
The move has led the team to instigate a search for a new manager to head the department, with, according to now permanent MD Rick Guttridge, a host of applicants so far expressing an interest in the opportunity. Speaking to How-Do, Guttridge imparted that the development wasn’t as surprising as some observers might believe. “We’ve always dealt with bits and bobs of B2B work,” he said, “it’s just that the majority of the work, and the projects we’ve grown famous for, have been with the high profile consumer brands.”  A bit of spicy B2B “There’s a lot of client interest in that area and a lot of business out there,” he commented. “We definitely believe there’s an opportunity for applying the Brazen style - the Brazen twist - to that sector and growing the business further.” Guttridge added that the new manager would be expected to grow a team beneath them, with Brazen B2B eventually sitting in the agency hierarchy alongside existing divisions such as Brazen Live and Brazen Fashion. He concluded that he did not know at this present time how many members of staff would operate in the B2B team, but expected the current agency headcount of 25 to grow accordingly. www.brazenpr.com
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