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Co-Op Financial Services flies into Cuckoo’s nest |
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Wednesday, 04 February 2009 |
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Cuckoo Design has been included on the Co-operative Financial Services' (CFS) roster, following a review of their agencies.
CFS is the group heading for The Co-operative Bank, Co-operative Insurance and the internet bank, Smile.
The review took place internally by the Co-Op’s procurement team and was managed by Paul Hemingway, head of campaign marketing. 10 agencies were originally put on their shortlist, with 5 selected for creative presentation and 3 were appointed to the roster with a 2 year contract.
"We are delighted to be working with such a strong creative agency, the Co-operative Financial Services re-brand exercise is now completed and the business is in a strong position to grow, having the design and creative skills will allow us to continue to engage the hearts and minds of customers," said Hemingway. Cuckoo has worked with CFS over the past 5 years: "...maintaining our position on the roster proves they value us and much as we value them as a client," said Justine Wright, managing director of Cuckoo Design
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