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Co-op taps into Refinery for latest radio and online push |
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Wednesday, 14 October 2009 |
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The Co-operative has called in Manchester's Refinery to create a fresh radio and online campaign in support of its current 'good for everyone' TV commercial.
The organisation, which is currently reviewing its roster of creative agencies, has looked to agency partner Refinery to develop a push that focuses on its commitment to Fairtrade, community projects and renewable energy efforts.In response the team has crafted online ads featuring video content to drive consumers to the Co-op website, while the radio advertising features actor John Hannah's voice over from the epic ad, which launched in a blaze of publicity earlier this year. The online activity will be seen across a diverse portfolio of almost 20 websites. www.refinerygroup.co.uk Something to add? Then leave a comment below or email us now.
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