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Co-operative conducts media business review |
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Friday, 03 April 2009 |
The Co-operative Group is assessing its multi-million pound media business.
Estimated in the region of £30m, the decision comes following the takeover of Somerfield.
How-Do contacted the Group to get more details and was given the following statement: "Following the Somerfield acquisition, we are conducting a review of existing supplier relationships across all the Group's businesses."  Review The decision comes following following a rebrand across all its divisions, which culminated in an advert featuring Bob Dylan’s 'Blowin' in the wind'. This debuted at peak time on ITV1, taking up the entire Coronation Street break. The Manchester-based Group completed its £1.6bn takeover of Somerfield in February, meaning it now holds an 8% UK market share. At the time chief executive Peter Marks hinted that the review would take place:
"Our first priority now is to start integrating the two businesses – something that will bring real scale benefits, enabling us to provide better value to our customers. There is a strong strategic fit between these businesses and we are looking forward to creating a single business combining the inherent strengths of both Somerfield and The Co-operative Group." Something to add? Then leave a comment below or email us now.
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