Co-operative establishes Europe’s largest retail digital network - North West Media News

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Co-operative establishes Europe’s largest retail digital network

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Thursday, 12 June 2008

The Co-Operative Group has established Europe's largest detail retail network with more than 5,500 screens at points of sale in 1,800 outlets.

The majority are in food stores, but there are also a number in the travel and bank branches, with plans to extend the coverage to pharmacies. The screens show brand messages.

The network also includes in-store radio, broadcasting music and product information.

Co-Op

“We are a convenience retailer and industry-wide research shows, and our own experience concurs, that digital marketing is very effective in that format. It enables us to communicate our co-operative difference in a fresh and constantly changing way and this is proving popular with customers,” explained Patrick Allen, director of marketing.

“We are currently in the midst of the largest re-branding exercise in UK corporate history and our digital network is an integral part of our refit programme.”

The rebrand will cover all the Group’s businesses and it should be complete by 2010.

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Comments (4)

1 By ho hum, on 12-06-2008 13:55
The Co-op movement had the chance to be the leading retail brand but blew it by constantly refusing to merge all the hundreds of local societies, run mainly by amateurs and focusing on the attractions of the fourpence divi. When Harold Wilson said he wanted to make the Labour Party as efficient as the Co-op there was general derision and that was over 40 years ago. The constantly-postponed merger of CRS and CWS showed just how feeble the thinking was at the top. These days the Co-op product is poor in quality, it offers poor service and the marketing and branding are weak in every respect.

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2 By Stuart Tiedeman, on 12-06-2008 16:25
I cannot disagree more with this previous posting - this is an outdated and misguided opinion of the Co-operative business...

I work very closely with them as an organisation, and the transformation of their business since mid 2007 when the merger of the two largest societies took place is incredible...

I would encourage people to shed any preconceptions they may harbour about the brand and investigate the reality for themselves...

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3 By ho hum, on 13-06-2008 10:55
OK, as long as you are happy. But ask ordinary shoppers where they spend there cash and the Co-op comes bottom of the list. It was once a major force in the northwest. Now it is down the bottom of the retail list. Such a pity because there was always so much potential. London Co-op opened teh first self-service store 60 years ago. But they didn't have (and still don't have) a visionary at the top with enough power to drive a dynamic organisation. And what other retail/finance body would make such huge loans to the Labour Party?

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4 By Andy, on 13-06-2008 15:35
I would also disagree on the first posting, Co-op have come on leaps and bounds recently. Nice tidy stores, fresh new look and good quality food - check out their coleslaw!! Delish!

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