The Co-Operative Group has established Europe's largest detail retail network with more than 5,500 screens at points of sale in 1,800 outlets.
The majority are in food stores, but there are also a number in the travel and bank branches, with plans to extend the coverage to pharmacies. The screens show brand messages.
The network also includes in-store radio, broadcasting music and product information.
Co-Op
“We are a convenience retailer and industry-wide research shows, and our own experience concurs, that digital marketing is very effective in that format. It enables us to communicate our co-operative difference in a fresh and constantly changing way and this is proving popular with customers,” explained Patrick Allen, director of marketing.
“We are currently in the midst of the largest re-branding exercise in UK corporate history and our digital network is an integral part of our refit programme.”
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