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Co-Operative launches media centre with abc |
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Monday, 14 July 2008 |
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The Co-Operative Group has launched a one-stop shop media centre to help marketing companies advertise across the entire business.
Currently more than 30 different channels exist across the group – mainly in the food division - which is why the Media Centre has been established.
As previously reported on How-Do the company’s brought in tools including digital screens, POS, radio, direct mail and magazines.
 Co-Op
"We are the first major retailer to adopt this innovative, co-ordinated approach to in-house media targeting consumers at the point of purchase," said head of commercial marketing at The Co-operative, Susan Beetlestone.
"At a time of media fragmentation and changing consumer habits we can offer brands a unique opportunity to reach millions of regular shoppers and members. We are committed to becoming a credible media owner and delivering results for advertisers." They will be running a series of seminars for agencies and brands at the end of the month. Something to add? Then leave a comment below or email us now.
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