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Code develops reviews feature for HMV.com |
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Friday, 18 July 2008 |
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Code Computerlove have developed a customer reviews and ratings system for HMV’s online presence – hmv.com.
 HMV
"The website developments follow in-depth consumer research into retail user-experience, ongoing reviews of site metrics and hmv.com customer behaviour,” explained Code account director James Barley.
"Peer to peer advice is more popular and influential than ever in helping shoppers make a purchase decision. So rather than going to a separate review site to get feedback and information on a new album, DVD or game, reviews and ratings are all on the hmv site alongside the products."
Code has been hmv.com’s digital marketing agency for six years. Something to add? Then leave a comment below or email us now.
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