Code develops reviews feature for HMV.com - North West Media News

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Code develops reviews feature for HMV.com

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Friday, 18 July 2008

Code Computerlove have developed a customer reviews and ratings system for HMV’s online presence – hmv.com.

Code develops reviews feature for HMV.com

HMV

"The ratings and reviews feature gives a new level of information and advice to our customers, making it easier for them to choose what they want," said Dave Elston from hmv.com.

"The website developments follow in-depth consumer research into retail user-experience, ongoing reviews of site metrics and hmv.com customer behaviour,” explained Code account director James Barley.

"Peer to peer advice is more popular and influential than ever in helping shoppers make a purchase decision. So rather than going to a separate review site to get feedback and information on a new album, DVD or game, reviews and ratings are all on the hmv site alongside the products."

Code has been hmv.com’s digital marketing agency for six years.

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