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Computeach consolidates £3m brief into Mediavest |
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Thursday, 11 September 2008 |
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Computeach, the longest established IT training company in the country, has consolidated its marketing spend into Manchester’s Mediavest following on from a three way pitch process.
Computeach has been resident at the media buying behemoth (headcount of 198 and billings in excess of £200m) for the last four years, but called a review ahead of further campaign activity. This saw Brilliant Leeds and McCann Erickson Central competing, ultimately unsuccessfully, for the coveted brief. According to James Reddington from Mediavest, the review was not as daunting as it sounds as “(it) gave us the opportunity to demonstrate how deeply we understand the client’s industry and how we can continue to assist in the constant delivery of the client’s business objectives.” The core of the ongoing activity is understood to be made up of DRTV campaigns. All of Computeach’s marketing spend has now been centralised into Mediavest. www.mvmediagroup.co.uk
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