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Craghoppers embarks on seven figure advertising promotion |
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Thursday, 12 April 2007 |
Craghoppers, the Trafford Park-based outdoor clothing brand owned by the Black family, has launched a £1.3m advertising campaign entitled “Go Your Own Way”.
The campaign runs through the spring and summer and incorporates press, digital and electronic media.
Display ads will run in The Times, Telegraph, Independent and Guardian together with a seven week advertorial promotion in the Radio Times and a four week advertorial promotion in the Telegraph. The company is also running digital ads at escalators in five Tube stations and in the concourses of a further 15 stations.
The creative work for the campaign has been devised by Cactus Creative of Kendal who, Craghoppers’ marketing communications manager Samantha Legget, said: “Have done a fantastic job for us.”
 Jim McNamara
Craghoppers’ managing director, Jim McNamara said: “Year on year the Craghoppers brand has gone from strength to strength and we felt the time was right to update our image with a new dynamic feel.”
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