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Creation ADM concludes MBO and picks up Café Rouge |
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Tuesday, 15 July 2008 |
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Ad agency Creation ADM has bought itself from Plus Market-listed Alvaston and has just picked up a major slice of business from the restaurant chain Café Rouge.
Alvaston originally bought the agency out of administration in 2007 and at the time announced plans to build up a mini marketing services industry conglomerate and appointed Carl Hopkins , the former chief executive of JDA, as its non-executive chairman.
However Hopkins subsequently resigned as the company changed direction with a move instead into publishing. Its first acquisition was The Magazine , a lifestyle title based in Manchester which had also gone into administration.
 Stone and Young
The Café Rouge business was won in competition with three undisclosed London agencies. Creation will be working with the restaurant group to on a range of design and promotional materials support including posters, window dressing, menus, promotional offers and post cards. There are further plans said Young to help the company develop and extend the “whole Café Rouge experience.”
Other Creation clients include the PC retailer and manufacturer Aria, Bunzl plc and the Newcastle Building Society.www.creationadm.com Something to add? Then leave a comment below or email us now.
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