News, opinion and resources for the North West media industry Subscribe to our RSS feed
Front Page | Jobs | News | How-Do TV | Features | Comment | Rumours | How do they do | How did they do | Blogs | About | Links | Login | MarketPlace
NEWS BY SECTOR | Publishing | Broadcasting | Marketing Services | Digital Media | Other Media | The Wrap | Polls | How-Do Awards | How-Do Events

Creative Concern statement re story on How-Do | Print |  Email to a friend
Wednesday, 11 July 2007
Creative Concern statement regarding the Transport Innovation Fund bid and associated awareness campaign with regard to story on How-Do.

Creative Concern, working in close partnership with SKV PR, the Greater Manchester Passenger Transport Executive (GMPTE) and the Association of Greater Manchester Authorities has had the good fortune to have been a key member of the team delivering a thorough and wide-ranging awareness campaign as part of the initial public consultation on the city region's proposed bid into the Government's Transport Innovation Fund.

As all businesses and residents across Greater Manchester should now be aware, the bid includes a proposal for a limited congestion charge.

The services we have delivered for this campaign have been: strategic advice on communicating with public and business; the arranging and facilitating of a 'Yellow Bus Tour' that visited every area of Greater Manchester; the preparation of printed materials and a website that allowed the public to give their views and opinions and advertising design for local papers.

We strongly stand by the use of stock imagery in the leaflet we prepared. To put out text-only communications is basic bad practice and as a cursory glance across even today's local papers will reveal, we all use image libraries to illustrate our work.
 
At no point has an image or example been used that claimed to be a real person in favour of the charge.  The leaflet portrays the experiences that four different commuters would encounter when travelling in around the city region post-2012 if he proposed changes take place.

We have therefore used the real experiences of people travelling into and around our city to give the 2.5 million residents of Greater Manchester a much better idea of what these proposals could deliver for them.
Creative Concern, not SKV PR, designed and produced the leaflets and the choice of photography was ours, in conjunction with our clients, not SKV's.

The written examples were prepared jointly by ourselves and the wider project team working on the bid. We stand by the examples, and we stand by the awareness campaign we have had the privilege to run.

Steve Connor, Chief Executive, Creative Concern, 11 July 2007.

Something to add? Then leave a comment below or email us now.


Did you enjoy this article? Please share it!
Digg!Reddit!Del.icio.us!Google!Live!Facebook!Slashdot!Technorati!StumbleUpon!Newsvine!Furl!Yahoo!


Sponsored links:




  Comments (9)
RSS comments
 1 By Simon B website, on 12-07-2007 12:16
Your Quote 
 
"We have therefore used the real experiences of people travelling into and around our city" 
 
"Later the firm admitted the examples given were not genuine people at all, and no-one had been interviewed or surveyed to compile the leaflet" 
 
 
So, no it is not based on real people at all. 
 
Its four lies you told to 2.7 million people.
 2 By Anon, on 12-07-2007 10:58
This whole kerfuffle makes me laugh.  
 
Our industry is being more than a little disingenuous if we feign shock and disdain at the use of creative writing and stock photography. 
 
The whole thing is just another example of increasingly desparate MEN hacks trying to resuscitate flagging circulation with another "shock exclusive". A pathetic excuse for journalism.
 3 By Simon B, on 12-07-2007 11:45
Its not the photos that anoy me. 
 
pretty plain there were stock. 
 
 
but the should have been a real Terry, Ann, Rachel or Neil they asked about it. 
 
the fact the did zero, made them up on the spot and then lied to the 2.7 million people of Greater Manchester is what hacks me off. 
 
and now they are trying to deny they lied, too late, they have been caught red handed.
 4 By Another anon, on 12-07-2007 13:53
I personally found the examples pretty informative - and it did strike me as a bit desperate for a lead story.  
 
All this could have been avoided with a simple disclaimer, however.
 5 By Simon B, on 12-07-2007 14:01
Have you noticed on the leaflets there is no mention that 2 of the 3 billion is a loan they have to payback with profits of the con charge. 
 
 
They keep that very quiet.
 6 By republica mancunia, on 12-07-2007 15:41
This whole issue is being blown out of proportion by certain parties to distract people from the real issues here - that Manchester is offering its citizens the opportunity to take part in one of the most forward-thinking propositions in our post industrial revolution. 
Concentrate on the debate again and people will quickly realise that organisations such as MART really are floundering in their arguments - doing nothing really isn't an option if we want to evolve. I like evolution. It’s how I got my thumbs.
 7 By Nimrod The Wise, on 14-07-2007 03:13
"One of the most forward-thinking propositions in our post industrial revolution" - charging people a fiver to drive down Deansgate?  
 
Though, inevitably, anyone who bills himself as republica mancunia is bound to be a bit of a wanker.
 8 By Hil Hunt, on 17-07-2007 11:17
To put out text-only communications is basic bad practice and as a cursory glance across even today's local papers will reveal, we all use image libraries to illustrate our work. 
Life would have been a lot simpler all round if you'd used a real photo of Anne from Ashton (or whoever). Surely?
 9 By Simon B, on 17-07-2007 11:25
True, only that "Anne" did not exist this time D'oh!

Add your comment
Name
Email (optional)
Website (optional)
Comment

Email me when someone else comments
Anti-spam question (required): 7 + 6 =

 
< Previous story   Next story >


Today's other news
Guttridge and Guttridge finally go public with Smoking Gun PR
Brazen takes on more Dr. Oetker brands
Wonder Associates to help Audiences Yorkshire to rebrand
The How-Do B2B PR Forum
Celebs and sports folk join BBC presenters for Comic Relief
Design agency Pixel8 wins redesign of US magazine website
Manchester Airports Group wins national Travel Marketing Award
Multitude Media wins Goal.com and two comedians
Mason Media picks up I-PAYE and Vextrix Management
Trinity Mirror Sport Media operation strikes book deal with Chelsea FC
Manchester student scoops nationals on United story
Mad Science experiments with Freshfield
Co-operative provokes childhood memories for wills and funeral campaign
Wythenshawe Hospital beats it with Michael Jackson
Lancashire journalists name killer after court challenge
Amaze gets creative with Chapel Studios move
 
 
 How-Do Events - click here    How-Do Events - click here
 
 
 
Most read in the last three days
D-Day looms for Channel M as rescue consortium confers
Stop press: Channel M
Manchester student scoops nationals on United story
More BBC jobs head to Salford
Elmwood creative director joins The Chase as it looks to next generation
Amaze gets creative with Chapel Studios move
McCann to acquire Blue Banana Agency
Wythenshawe Hospital beats it with Michael Jackson
Radio Festival to take place at MediaCityUK
Launch of the inaugural Marketing Society Northern Awards
Featured articles
The most comprehensive ever review and assessment of the top communicators and marketers working in public services in the North West: the Public Sector 100. READ
Media 100
The North West’s top marketing folk who collectively control marketing expenditure in excess of £500m and whose endeavours help sustain tens of thousands of jobs. READ
2009media100 The full listing of How-Do's Media 100. The 2009 list in its entirety, offers the definitive compilation of the most influential and powerful media, creative and digital folk based in the North West. READ
 
Contact us now
The How-Do poll
How can traditional publishing firms make money online?
 
Latest comments
Brian: Multi- pantone??? and what? the mourners in grey scales? Is it not even ... READ
Paul Fabretti: Good on you "The Gutteridge's"! Best wishes from all at Gabba (you know,... READ
JohnQB: Good luck Rik. Give it your best 'shot' READ
Anna: That's right larry keep taking the medication, loving your delusions of gra... READ
Tony Murray: Mich's funeral today. By all accounts he went out in a multi-pantone adorne... READ
larry: to Anna what's up, no-one replied to your 100s of letters and CVs?? the B... READ
How-Do RSS/Twitter

Track How-Do headlines in your RSS reader:

RSS feed

View all of our feeds.

Follow How-Do on Twitter:

How-Do Twitter






Front Page | Jobs | News | How-Do TV | Features | Comment | Rumours | How do they do | How did they do | Blogs | About | Links | Login | MarketPlace
NEWS BY SECTOR | Publishing | Broadcasting | Marketing Services | Digital Media | Other Media | The Wrap | Polls | How-Do Awards | How-Do Events
 
UKFast - managed dedicated server specialist