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Creative Concern statement re story on How-Do | Print |  Email to a friend
Wednesday, 11 July 2007
Creative Concern statement regarding the Transport Innovation Fund bid and associated awareness campaign with regard to story on How-Do.

Creative Concern, working in close partnership with SKV PR, the Greater Manchester Passenger Transport Executive (GMPTE) and the Association of Greater Manchester Authorities has had the good fortune to have been a key member of the team delivering a thorough and wide-ranging awareness campaign as part of the initial public consultation on the city region's proposed bid into the Government's Transport Innovation Fund.

As all businesses and residents across Greater Manchester should now be aware, the bid includes a proposal for a limited congestion charge.

The services we have delivered for this campaign have been: strategic advice on communicating with public and business; the arranging and facilitating of a 'Yellow Bus Tour' that visited every area of Greater Manchester; the preparation of printed materials and a website that allowed the public to give their views and opinions and advertising design for local papers.

We strongly stand by the use of stock imagery in the leaflet we prepared. To put out text-only communications is basic bad practice and as a cursory glance across even today's local papers will reveal, we all use image libraries to illustrate our work.
 
At no point has an image or example been used that claimed to be a real person in favour of the charge.  The leaflet portrays the experiences that four different commuters would encounter when travelling in around the city region post-2012 if he proposed changes take place.

We have therefore used the real experiences of people travelling into and around our city to give the 2.5 million residents of Greater Manchester a much better idea of what these proposals could deliver for them.
Creative Concern, not SKV PR, designed and produced the leaflets and the choice of photography was ours, in conjunction with our clients, not SKV's.

The written examples were prepared jointly by ourselves and the wider project team working on the bid. We stand by the examples, and we stand by the awareness campaign we have had the privilege to run.

Steve Connor, Chief Executive, Creative Concern, 11 July 2007.

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  Comments (9)
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 1 By Simon B website, on 12-07-2007 11:16
Your Quote 
 
"We have therefore used the real experiences of people travelling into and around our city" 
 
"Later the firm admitted the examples given were not genuine people at all, and no-one had been interviewed or surveyed to compile the leaflet" 
 
 
So, no it is not based on real people at all. 
 
Its four lies you told to 2.7 million people.
 2 By Anon, on 12-07-2007 09:58
This whole kerfuffle makes me laugh.  
 
Our industry is being more than a little disingenuous if we feign shock and disdain at the use of creative writing and stock photography. 
 
The whole thing is just another example of increasingly desparate MEN hacks trying to resuscitate flagging circulation with another "shock exclusive". A pathetic excuse for journalism.
 3 By Simon B, on 12-07-2007 10:45
Its not the photos that anoy me. 
 
pretty plain there were stock. 
 
 
but the should have been a real Terry, Ann, Rachel or Neil they asked about it. 
 
the fact the did zero, made them up on the spot and then lied to the 2.7 million people of Greater Manchester is what hacks me off. 
 
and now they are trying to deny they lied, too late, they have been caught red handed.
 4 By Another anon, on 12-07-2007 12:53
I personally found the examples pretty informative - and it did strike me as a bit desperate for a lead story.  
 
All this could have been avoided with a simple disclaimer, however.
 5 By Simon B, on 12-07-2007 13:01
Have you noticed on the leaflets there is no mention that 2 of the 3 billion is a loan they have to payback with profits of the con charge. 
 
 
They keep that very quiet.
 6 By republica mancunia, on 12-07-2007 14:41
This whole issue is being blown out of proportion by certain parties to distract people from the real issues here - that Manchester is offering its citizens the opportunity to take part in one of the most forward-thinking propositions in our post industrial revolution. 
Concentrate on the debate again and people will quickly realise that organisations such as MART really are floundering in their arguments - doing nothing really isn't an option if we want to evolve. I like evolution. It’s how I got my thumbs.
 7 By Nimrod The Wise, on 14-07-2007 02:13
"One of the most forward-thinking propositions in our post industrial revolution" - charging people a fiver to drive down Deansgate?  
 
Though, inevitably, anyone who bills himself as republica mancunia is bound to be a bit of a wanker.
 8 By Hil Hunt, on 17-07-2007 10:17
To put out text-only communications is basic bad practice and as a cursory glance across even today's local papers will reveal, we all use image libraries to illustrate our work. 
Life would have been a lot simpler all round if you'd used a real photo of Anne from Ashton (or whoever). Surely?
 9 By Simon B, on 17-07-2007 10:25
True, only that "Anne" did not exist this time D'oh!

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