Mercer is well known to many within the North West marketing scene, having enjoyed a career that’s taken him across the client and agency divide, with a brief sojourn into politics along the way.

He started his career at Grey and WCRS in London, before taking up the position of business development director at JWT Manchester. Mercer moved on to become the managing director of direct marketing firm MKP, which he and co-founder Martin Kemp sold on into the TBWA network in 2002. He left the agency two years ago, in the role of chief executive, a year after it merged with sister firm Tequila. 

Mercer’s arrival back on to the agency scene may surprise some observers who had thought he had crossed over to the client side, most recently at Cable and Wireless, for good. However, his new role at Dinosaur will see him take the helm of a young, ambitious agency, allowing the founding partners Chris Lloyd and Mark Beaumont to concentrate on the firm’s creative output.

It is believed Mercer shelved any political ambitions he may have had some years ago, after reportedly running as a Conservative candidate for Halton in 1992.

http://www.dinosaur.co.uk

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