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Driven powers up with Red Kooga brief |
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Monday, 27 October 2008 |
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Ginseng-powered vitamin and supplement brand Red Kooga has charged Driven with creating its communications strategy for 2009.
The Galencia-owned product, produced by UK subsidiary Vifor Pharma Potters, is looking to create greater brand awareness – something that its new agency is currently working out how to achieve through a strategic review. A new, focused communications push will then launch in the New Year. In a statement from the agency, Nick Brookes noted: “Red Kooga is one of those great idiosyncratic brands that you just can’t help but get excited about working on. “Particularly when you are working with a client that is so passionate about what they do”. www.thedrivenagency.co.uk Something to add? Then leave a comment below or email us now.
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