It’s part of the drink company’s multi-million pound “Seriously Mixed Up Fruit” marketing campaign and gets its debut tonight during a Big Brother break on Channel 4.
“This campaign will engage a new teen audience for Vimto and we’re really excited about unlocking this potential for the brand,” explained Emma Hunt, senior brand manager at Vimto.
Passion Pictures, the company behind the animations for Gorillaz produced the advert and it’s being supported by digital marketing and virals to take customers to the new website.
“An immense amount of work has taken place over the last twelve months to get us to this point,” added partner at driven, Nick Brookes.
“It’s been a great example of how creativity, planning and research should work together to ensure that a brand has a strategy that can run through absolutely everything it does.”
The advert features a raspberry, blackcurrant and grape, all hell bent on getting mixed together to create Vimto.
It combines live action and animation as the fruit encourage the fairground staff to make the rides go increasingly faster.
““Seriously Mixed Up Fruit” is not just a great TV campaign, we are venturing into some very new channels and have collaborated with really talented people in Stockholm, Abu Dhabi, London, Manchester and Macclesfield to bring the core idea to life,” added Graham Drury, partner at driven.
“All will be revealed in the next few weeks. We will prove that today’s very best integrated work comes from a team of like minded experts, not just a group of people who happen to work under the same roof.”
Media is handled by mediaedge:cia and post production on the Waltzer commercial was by 422.
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