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Friday, 01 August 2008 |
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Crown Paints has appointed driven to produce their 2009 colour guide following a pitch against 2 other (unnamed) North West agencies.
The Wilmslow company has been briefed to create an all new version of the guide to be released next year.
 Crown
"It’s really fresh and will work harder towards Crown’s challenge for leadership of the paint category. We’re absolutely delighted to be the chosen agency partner," explained driven’s Graham Drury of the win.
"driven showed us ideas to develop the Colour Guide’s potential, based on clear consumer insight," added Sally Heppenstall, marketing manager at Crown Paints.
"It’s a key piece for us and a huge influencer in a consumer’s decorating journey."
driven has picked up a number of big brands this year including Vimto , Body Worlds and Setanta.
Just don’t ask them to paint your living room. Something to add? Then leave a comment below or email us now.
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