As reported earlier this week, Rehab will be re-launching the brand next year and has created four potential designs for the fresh packaging.

Smith & Smith then hit upon the idea of posting them on the web to see which was the public’s favourite, and the Facebook idea brewed up nicely from there.

The designs, pictured below, are now available to vote on online, alongside the original packaging.

Together they take in – in Rehab’s words – “a nostalgic portrayal of Lancashire’s traditional landmarks, a warm-hearted vintage collection of photographs depicting the county’s people, (and) a representation of the humour and personality of the region, which intends to use real Lancastrian personalities.”

Lancashire Tea boss Paul Needham explained what he liked about the concept: “Lancashire Tea may or may not have outgrown its current image. As a consumer-focused company, we would like to give our tea drinkers, whether Lancastrian or otherwise, a say in the new image.

“And what better way to do this than combine new technology with a good old fashioned vote”.

The voting runs up until the end of December.

Which one is your cup of tea?

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